CREATING HIGH PERFORMANCE EVENTS
Early in 2016, the Ultimate Rally Group was formed to create the marketing arm for our portfolio of marquee events – Targa NZ, Silver Fern Rally & Epic Tours.Competitors are treated to exciting professional events that uniquely provide the perfect blend of racing and camaraderie. URG strategic partners become part of New Zealand’s only specialist Motorsport events company, with over 20 years’ experience creating high performance events. Our events engage communities, build brands and allows unparalleled access to key business decision makers.
URG is the umbrella company that employs the staff and provides the management skills to promote and organise the various events under each of the group’s brands. With the increasing amount of regulations and safety requirements to meet the expectations of the participants, event partners, local councils and Motorsport authorities, the need for specialised highly skilled staff is paramount, so we have assembled a small but highly efficient team of experts.
Profile – Peter Martin Managing Director URG
Raised on a farm in Northland Peter started his career with AGC Finance before moving into the retail automotive sector where he held various management positions in large corporate dealerships.
Community involvement has always been a focus from coaching sporting teams through to his involvement with Rotary service organisations.
Motorsport and a golf have always been his passions and in 2008 purchased the rights to promote the Targa NZ series. In 2015 he acquired the promotion rights to the NZ Silver fern Rally. At the same time he also developed the Epic Tours Business and thus the Ultimate Rally Group (URG) was formed in 2016.
Profile – Victoria Main, General Manager URG
Victoria started her career in accounting having completed a Bachelor of Management Studies at the University of Waikato in 1991. She worked for KPMG in audit, corporate recovery and management consulting. Once her three children began school, she returned to event management with Targa NZ. She has been involved in the Motorsport industry for twelve years and loved every minute. Whilst never having been in a rally car (by choice!), she enjoys the logistical and administration side of event management. In particular, she enjoys the camaraderie of the events and the relationships she has developed with entrants and officials. Outside of work, she enjoys her family, relaxing and enjoying every day.
Silver Fern Rally
The Silverfern Rally is New Zealands greatest gravel rally event, winding through some of the best roads in New Zealand. This biannual event attracts competitors from around the world and is a ‘must do’ event for many international competitors.Learn More